AUBURN, Ala. (WIAT) -- Auburn Athletics has partnered with a platform for NIL innovation and promoting student-athletes.

According to Auburn Athletics, its agreement with Student Athlete Score will give the department real-time data, audience insights and benchmarking tools to help student-athletes. Playfly Sports will use the data to produce better results for the university's corporate partners.

“At Auburn, our commitment is to create the best possible opportunities for our student-athletes while delivering unmatched value to our partners,” said Auburn Sports Properties General Manager Ben Harling in a statement. “By integrating Student Athlete Score’s platform into our NIL strategy, we’re equipping our athletes with the insights they need to grow their personal brands, and we’re givin

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