LAS VEGAS ( FOX5 ) — Officials from the Las Vegas Convention and Visitors Authority announced Thursday a new campaign promoting the “sports and entertainment capital of the world” as “fabulous,” as a dip in tourism numbers fueled online speculation that Las Vegas was pricing itself out of the market.

The campaign plays upon the iconic “Welcome to Fabulous Las Vegas” sign that greets visitors as they enter the city.

“The ad features an office worker wishing for a break from the usual day-to-day doldrums,” the LVCVA said in a release announcing the new campaign. “She hears a siren song from Las Vegas, enticing her to break free from the monotony and enter a world of fabulousness.”

A scene from the Las Vegas Convention and Visitors Authority’s new “fabulous” ad campaign shows a woman dan

See Full Page