The New York Times Is Sunsetting Its Audio App

The New York Times is sunsetting its Audio app, the standalone product it originally launched in May 2023 in a bid to deepen its relationship with audiences.

The app, which offered a curated audio experience and included content from outside publishers, will shut down in early October, according to Sam Dolnick, deputy managing editor at The New York Times.

The decision came as a result of the increasingly prominent role that audio—and, in some cases, its attendant video—now plays within the flagship News app, Dolnick told ADWEEK.

When the publisher launched the Audio app more than two years ago, the News app still predominantly featured text articles and photography. But as consumer behaviors changed, with more audiences gravitating toward video and audio content alongside traditional