As a college football enthusiast, Alex Golesh counts Florida’s Tom Petty fourth-quarter singalong at The Swamp among the sport’s coolest traditions.

As South Florida ’s coach, Golesh wanted his team to ignore the theatrics.

Don’t listen to the fans sing "I Won't Back Down." Don’t pay attention to the cell phone flashlights illuminating the sky. Don’t get sucked in by the stadium atmosphere.

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