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Two years ago, reaching the first major crossroads of his UCLA athletic director career, Martin Jarmond drove the Bruins into a ditch.

He should have fired the unhappy and unsuccessful Chip Kelly at the end of the 2023 regular season. He did not. He instead praised Kelly for building a “strong and phenomenal culture.”

Three months later Kelly fired himself with an escape that seemingly everyone but Jarmond saw coming.

Soon thereafter, upon reaching the second major crossroads of his athletic director career, Jarmond drove the program into an even deeper ditch.

Requiring less than 72 hours to replace Kelly, Jarmond did so by hiring a head coach who was preeminently unqualifi

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