VF Corp.'s plans to sell its Dickies apparel brand, announced Monday, will come with a steep overall financial cost.

VF moved its headquarters from Greensboro to Denver in 2019. Its denim spinoff Kontoor Brands Inc. is based on the former VF campus in Greensboro and sells Wrangler and Lee jeans.

VF said it is selling Dickies for $600 million in cash to Bluestar Alliance LLC, a global brand management firm . The companies projected the deal to close by the year's end.

In 2017, VF paid $820 million to buy privately held Williamson-Dickie. The company was founded in 1922 as a bib overall maker. It is the world’s leading provider of professional grade performance workwear.

Dickies has been one of VF's four most prominent brands, along with The North Face, Timberland and Vans. It has dist

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