LOUISVILLE, Ky. (WAVE) - You have the opportunity to help shape the future of the KFC Yum! Center and improve the fan experience.

Monday, a public market study was launched, inviting the community to give input on changes they want to see at the downtown arena.

The Louisville Arena Authority has partnered with Forward Associates, a London-based firm, to create a vision for future improvements.

They say that while the Yum! Center is already a strong and successful venue, times are changing, and they want it to exceed guest expectations into the future.

Officials said key project priorities include improving guest experiences from general admission all the way up to VIP, having foot traffic flow better and reimaging underutilized spaces, aligning with Louisville’s cultural identity, turn

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