ROGERS, Ark. (KNWA/KFTA) — At the Walmart Northwest Arkansas Championship presented by P&G, artificial intelligence is shaping the future on the fairway.

A task that was once manned by humans, picking up golf balls, is now being taken on by a robot called the "Pik'r." The bot was created by a Rogers-based company called Automation Hub.

According to its website, Automation Hub drives "innovation in the golf industry with cutting-edge robotic solutions... designed to elevate the game, from state-of-the-art golf simulators that provide an immersive experience to automated golf range pickers that enhance efficiency."

Justin Wilson, the CEO of Automation Hub, says the robot provides a way to bring customer service back to the clubhouse.

"It's really the dull, dirty and dangerous jobs that w

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