Coffee prices may be climbing, but Americans aren’t giving up their daily brew. Ahead of National Coffee Day on Monday, Sept. 29, coffee shops across the country are preparing to roll out freebies and special deals for caffeine lovers.

According to a new survey from the National Coffee Association, 66% of Americans now drink at least one cup of coffee each day—an increase of nearly 7% since 2020. On average, coffee drinkers consume about 2.8 cups daily, based on a June 2025 poll of 1,862 adults conducted by Dig Insights. While more than a third (36%) enjoy their coffee on the go, the majority (82%) reported brewing at home within the last day.

Though coffee is linked to health benefits, such as promoting healthy aging in women, experts warn that added cream and sugar can drive up calorie

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