Charles Kuralt, legendary storyteller and CBS broadcaster, spoke to celebrate the 200th anniversary of the University of North Carolina. “What is it that binds us to this place as to no other?” Answering his own question, he continues, “Our love for this place is based on the fact that it is, as it was meant to be, the University of the people”.

Is UNC truly the university of the people?

Some wonder. There seems to be a strong feeling that UNC has lost its way. So, the leaders at the university retained a national public relations firm, at a cost reported to be over $900,000, to find the answers to those and other questions.

I consulted with someone who has devoted much of his career to working in higher education and marketing. This person shared three main questions every university s

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