From neuro-linguistic programming to nutrition optimization to the life of illusionist Harry Houdini, the many books in Anders Boulanger’s Osborne Village office cover an array of topics. Most, however, have to do with some aspect of business.

The 48-year-old Winnipeg entrepreneur dips into fiction every now and then, but says he chooses much of what he reads with an eye toward learning things that might benefit his company, Engagify.

Boulanger drew on his background as a magician to create the business, which offers trade show engagement services to tech companies so they can get more booth traffic, more leads and a better return on their investment at trade shows.

“That’s how entrepreneurs are,” Boulanger says of his penchant for reading non-fiction. “They’re kind of always trying to

See Full Page