Molly Sims ’ journey to beauty brand founder began with melasma.

“I had a problem that wasn’t being met,” she said at WWD’s third annual L.A. Beauty Forum at The Maybourne Beverly Hills in conversation with Jenny B. Fine, executive editor, beauty, WWD and editor in chief of Beauty Inc. “You had either really harsh products you have to go and get prescriptions for, or you would have these amazing, crazy, beautiful brands that didn’t have efficacy. And so where was I in all of this? I wanted really strong clinicals. I wanted something that I could relate to. I wanted something curated. I didn’t want a lot of products.”

The search for the perfect product eventually turned inward.

“I met with a contract manufacturer and that’s how it started,” Sims continued of how her brand Yse Beauty w

See Full Page