Meta’s Instagram is borrowing a page from Hollywood’s content-ratings playbook.

The popular photo and video app said it is revamping Instagram’s Teen Accounts to be “guided” by the Motion Picture Association’s PG-13 movie rating. What that means: Users of teen accounts will be restricted to seeing content that contains the level of nudity, sexual expression, profanity, drug use, violence and other adult-oriented themes that they they would expect to see in a PG-13 movie.

Instagram launched Teen Accounts in September 2024. They’re available to teens 13-17, who can set up an account that is supervised by a parent (who must be over 18 years old).

The MPA’s PG-13 rating, introduced in 1984, carries this advisory: “Parents Strongly Cautioned. Some Material May Be Inappropriate For Children

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