Tell me: Do things like this ever happen to you? • You have clarity of purpose. You know what you need. You walk into another room to get it. Then, distraction hits, and you forget entirely what prompted you. • Or else, you search the house for your car keys or your glasses, or your wallet. A good 10 minutes later, you realize they’ve been with you the whole time. • You sit down to write an article about an intriguing study having to do with memory—if only you could remember what it was.

Yes, these are highly personal anecdotes. But like all the best stories, I hope they’re simply the unique expression of universal truths.

Perhaps second only to the fear of death itself, the one thing I’ve heard business leaders admit that they fear most is the idea of losing their memory.

And tha

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