Will there ever be another Piyush Pandey?

I have reported on the brand space for over 30 years, probably more than anyone else in India (before afaqs! I edited A&M magazine). Still, never could I have anticipated an outpouring of affection for an adman of the kind we saw last week.

Normally, ad folks celebrate brands. Not the other way round – and certainly not publicly by publishing large newspaper ads in his memory. But it happened.

Many things went into creating the Piyush Pandey Package: his creative brilliance, his deep insights, his ability to create stories about people in which brands were almost incidental, his delight in life, his guffaw, and his luxuriant moustache.

But it wasn't just all this. It was also the era.

After spending several years in client servicing at Ogilvy,

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