Kärcher India has launched a Halloween campaign titled “When Outdated Tech Comes Back to Haunt”, a creative take on how innovation outpaces inertia in the cleaning technology space.

The film presents a world overrun by outdated cleaning equipment — bulky, inefficient, and unpredictable — before Kärcher’s modern machines step in to restore order. The narrative serves as an allegory for progress, positioning innovation as the force that triumphs over stagnation.

Ayesha Prasad, AGM – marketing, Kärcher India, said: “Over the last few years, we’ve observed a shift in consumer behaviour — from product ownership to performance satisfaction, from manual effort to effortless efficiency. Halloween has become a cultural moment for creative expression among digitally native audiences. For us, it wa

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