Durex has launched a new campaign titled 'The Other G-Spot' to mark World Breast Cancer Day, aiming to turn the language of pleasure into a conversation about prevention and self-care.

The campaign draws a parallel between the well-known “G-Spot” associated with pleasure and the “other G-Spot”- referring to the gland, or mammary glands, where most breast cancers begin. Through this metaphor, the brand encourages women to perform regular self-examinations and clinical screenings.

The digital film opens with a woman confidently stating, 'I found a new G-Spot, and I can’t wait to show you,' before revealing that she’s referring to a breast self-check. By blending sensuality with health education, Durex reframes self-touch as an act of protection rather than taboo.

In a first-of-its-kind mo

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