Integrated growth agency FirstSight has secured the performance marketing mandate for Killer Jeans, a flagship brand under Kewal Kiran Clothing (KKCL).

Under the partnership, FirstSight will handle the brand’s digital strategy across Meta and Google, managing paid media, creative campaigns, and data-led performance optimisation aimed at strengthening Killer’s direct-to-consumer (D2C) business. The mandate will be serviced from the agency’s Bengaluru office, supported by teams specialising in analytics, conversion rate optimisation, and media buying.

Akshay K, founder of FirstSight, said: “Killer Jeans is a legacy Indian brand that continues to inspire fashion across generations. Our goal is to accelerate its digital momentum through full-funnel performance marketing and data-backed decis

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