ITC Foods’ Candyman Sourzzz has launched a new campaign titled 'A Desi Halloween', giving the global festival an Indian twist by reviving homegrown horror legends through a playful storytelling format.

While Halloween globally features ghosts, vampires, and pumpkins, the campaign draws from Indian folklore - featuring characters like Tangy Tantrik, Sour Sundari, and Meetha Khatkula. Each is introduced through short, cinematic social media films that reimagine these traditional spirits rediscovering their “flavour of horror” through Candyman Sourzzz. The visuals combine nostalgia, neon energy, and distinctly Indian mischief.

View this post on Instagram

A post shared by ITC Candyman (@itc.candyman)

Anuj Bansal, vice president and head of Marketing – Chocolates, Coffee, and Confectionery,

See Full Page