US artist Jelly Roll has claimed he was treated “like a criminal” at a popular store in Sydney.

The Nashville singer has been Down Under performing a string of gigs, including at Strummingbird Festival and appearances at Harvest Rock and Sunburnt Country.

He decided to take a break from touring for some retail therapy on Wednesday, but things took a turn when the star walked into Louis Vuitton.

Taking to Instagram to share his experience, the popular singer alleged the staff at the store acted like he was trying to steal something and made him feel unwelcome.

“Hey man, the Louis Vuitton in Sydney, legitimately just treated us like we were finna (sic) come in and rob that place. I have never been looked at more like a crim. Listen, the last time I was looked at like a criminal this bad

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