The McDonald’s Snack Wrap was the "most popular new chicken product launch in the U.S. in recent history," the fast-food giant touted in a third-quarter earnings call on Wednesday, Nov. 5.

Nearly one in five McDonald's customers purchased a Snack Wrap after it was reintroduced to menus in July, Ian Borden , McDonald's executive vice president and chief financial officer, said during the call.

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