Lidl has released its first-ever ‘Lidl Wrapped’, a collection of wacky, festive wrapping paper inspired by some of the nation’s much-loved products. This unique wrapping paper showcases shopping habits and top purchases across the UK.
Using data from its app, the supermarket has revealed the most popular products that shoppers checked out in 10 UK cities, transforming each region’s top pick into a bespoke design. These designs include avocados—one of Manchester’s favourite products—and coleslaw, of which residents in Bristol bought 11 tonnes this year.
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