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A college football conference championship descended into a snowball fight on Friday that resulted in a player nearly being hit in a moment that may have swung the game.

During James Madison’s Sun Belt Conference championship game against Troy on Friday, James Madison athletic director Matt Roan delivered a public address message to home fans, warning them to stop throwing snowballs onto the field or risk a penalty for JMU.

Roan’s warning came shortly after Troy punter Evan Crenshaw was nearly hit with a snowball while punting from the end zone with the JMU student section behind him.

Crenshaw shanked a 26-yard punt that helped set up the Dukes’ first score, a 40-yard field goal.

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