What you need to know • Samsung and Apple covered all of the top 10 spots on Counterpoint Research's best-selling smartphones list for Q3 2025. • Apple dominated the premium market, which includes all phones with a wholesale price of $600 or above. • Samsung cashed in on the midrange and budget sector, with all five of its phones being part of the Galaxy A series.

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Samsung and Apple each claimed five of the top 10 spots on Counterpoint Research's best-selling smartphones list for the third quarter of 2025. However, that only tells part of the story. Apple earned the top four spots, and

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