WACO, Texas (KXXV) — A new study from Baylor University reveals that TikTok users can become addicted to the platform after viewing as few as 200 videos — which could happen in less than an hour of scrolling.

The research, conducted by Dr. James Roberts, a professor of Marketing at Baylor University's Foster School of Business, and Dr. Meredith David, examined how short-form video platforms impact users' ability to sustain attention and delay gratification.

"TikTok's own research said people can become addicted to TikTok in as few as 200 videos," Roberts said. "200 times divided by four, you know, four per minute, that's only 50 videos. By 50 videos, we could already be hooked."

Watch the story here: TikTok addiction can happen in as few as 200 videos, new research shows

The study s

See Full Page