Getting tired of dusting off Grandpa’s stuffy old urn? One startup has the solution for you.

It’s called Parting Stone, a company based in San Francisco which offers to turn your loved ones’ ashes into a pile of smooth, white rocks. Justin Crowe, the entrepreneur behind the business, says he got the inspiration for the business when his grandfather died in 2014.

Showing up at the funeral home to join with his family in grief, he told the Wall Street Journal, “felt really old.” It was time to disrupt the funeral market.

Through his grief, Crowe began exploring ways to combine his interest in pottery with the impact of the loss of his grandfather. Though Parting Stones primarily peddles in human rocks, some of his early experiments were even more peculiar.

Specifically, Crowe started off

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