NEED TO KNOW

PEOPLE got a first look at the upcoming feel-good show Donkey King, which premieres on Jan. 3

The show follows Ron King, a former media executive, who rescues, rehabilitates and re-homes donkeys

"Donkey King is sure to bring joy into people’s hearts and homes," he said in a press release

Are you an animal lover? Donkey King may be your next obsession.

In a first look at the upcoming show debuting exclusively with PEOPLE, viewers meet Ron King, a former media executive who changed his life to focus on animal welfare.

"My name is Ron King, I was a media executive until one viral video about donkeys changed everything," King says in the preview clip of Donkey King , which will premiere Jan. 3 on ABC.

Adding, "Our first donkeys arrived weeks later. We now rescue, reh

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