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Gavin Rossdale is launching a social campaign called the 12 Days of Dogmas, where he'll highlight pups available for adoption from shelters

The dog lover says puppy mills are gross, and that rescue dogs can change your life for the better

He credits rescues with launching his career, helping him through rough times, and teaching him patience

Rocker Gavin Rossdale has a big wish for this holiday season: That people adopt their new dogs from animal shelters.

"The importance of adopting to me is that you save an innocent life," he tells PEOPLE.

"And the best thing about rescuing a pet is that you think you're doing them the favor, but actually, because life is bizarre and wild, it turns out that they do you the favor. They bring you into focus, and they bring out a pati

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