KALAMAZOO, MI — It’s not often a business changes its name in year one.

Usually, fledgling business owners are too busy building a brand around their chosen name, focusing on overhead and creating a following.

But for café owners Yazmine Vargas Root and her husband Tyler Root — who opened Matchacita at 120 W. South St. on Dec. 13, 2024 — there wasn’t much of a choice.

In late August, the couple received a cease-and-desist order, giving them an unexpected pause. A business out of Chicago, with the similar name of Matcha Cita, sent them legal notice telling them they had 10 days to change their name.

Vargas Root said she was already having a weird day when the order arrived via FedEx. Seeing the “official rushed letter” from the Windy City, where she recalled one time seeing there was

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