Opponents of a state plan to add a third, and in some places fourth, lane to each side of I-475 in West Toledo kicked off a billboard campaign Tuesday with a rally to urge community resistance to the project.

“We don’t have to take this, and we want our elected officials to stand with us,” Peggy Daly-Masternak, a lead organizer of the I-475 Neigbborhoods Coalition, said during the midmorning demonstration on a traffic island at Monroe Street and Sylvania Avenue.

The group has bought three weeks’ of display time on nine electronic billboards that will display three messages, Ms. Daly-Masternak said.

“No Project Costing $217 Million,” “No Harmful Pollution Affecting Many Kids and Seniors,” and “No 4.5 Years of Gridlock” will rotate through on each billboard, along with other advertisers’

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