An American coffee giant is downsizing — but only in name.

Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.”

Why?

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and home prices, save with affordable coffee.

“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” said Holly Ramsden, head of coffee for North America for Kraft Heinz, Maxwell House’s parent company, in a press release. “Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste peopl

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