Rutgers finally has a plan for NIL. Here's what it looks like

AI-assisted summary

Rutgers Athletics has launched a new in-house program called R NIL to manage Name, Image and Likeness opportunities for its athletes.

New athletics director Keli Zinn is prioritizing the new NIL infrastructure, a significant shift from the previous administration's approach.

PISCATAWAY – Rutgers Athletics finally has something it's long needed when it comes to Name, Image and Likeness.

A plan.

Actually, it has something else, too.

A willingness to embrace NIL at all.

Now, to be clear, individual programs realized the importance of generating NIL funds a long time ago. Just ask Scarlet Knights football coach Greg Schiano about that, because ever since the NIL era began he’s been forced to essentially go it alone for his program, right along with the rest of th