While using a search engine ht feels like one of the safest online activities, a cybersecurity expert says scammers often take advantage of trending search terms to trick people into revealing personal information or handing over their money. “SEO poisoning is a technique cybercriminals use to manipulate search engine rankings, luring users to malicious websites that are carefully designed to look legitimate”, said Christian Espinosa, a bestselling author and the founder and CEO of Blue Goat Cyber , an organisation designed to combat cybercrime.

“While Google works hard to keep users safe, its ad system isn’t foolproof. Criminals can easily slip through the cracks by purchasing ads that appear legitimate, only to lead users to malware-infected sites. Even without paid ads, scammers a

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