TAMPA, Fla. (WFLA) — Some shoppers already use buy now, pay later plans to pay for everything from groceries to take out food to furniture.

Consumers are warning these are actually loans, and many come with extremely high interest rates.

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"People need to understand that they are borrowing against future money that they're going to have to pay back," said John Zajac, of the Better Business Bureau. "People need to understand whether it's worth it for them and their budget."

Data from the Consumer Financial Protection Bureau show a fourth of those consumers paid late in 2024, which of course comes with penalties and fees.

The holidays are a time when many retailers advertise their buy now, pay later plans even more heavily

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