It’s a day before the opening of the Calvin Klein flagship in Manhattan’s SoHo neighborhood, and David Savman, the global brand president, is talking underwear and the brand ‘s enduring relevance.

He says Calvin Klein underwear, launched in the early ’80s, “anchors” the new 3,000-square-foot SoHo flagship for good reason. “It’s the perfect mix of something very iconic made very current with the latest innovation. And it has maintained a very seductive feel,” Savman told WWD. “In many ways, it’s how the whole Calvin Klein brand comes to life.”

Similarly, denim is also an anchor category at the store. “It’s key to the Calvin Klein lifestyle,” Savman said. “Calvin was the first designer brand that actually brought denim out to the consumer.” That was in the mid ’70s.

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