NASHVILLE, Tenn. (WSMV) - Blood Assurance will be giving away a $50 eGift card until the end of November to those who donate O-negative blood and all platelet donors.

The week-long incentive is running until Sunday, Nov. 30, as a way to increase blood donations ahead of and immediately following Thanksgiving.

“Thanksgiving week is historically one of the hardest times for blood donation,” said Garry Allison, Senior Vice President of Operations for Blood Assurance. “Travel, school breaks, and holiday plans pull people away from donating, yet patients in our hospitals still need blood and platelets. This incentive is our way of thanking donors for stepping up when it matters.”

In addition to receiving a $50 gift card, donors will receive a long-sleeve holiday “Sleighin’ It” t-shirt, while

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