Jérôme Lambert is one year back as chief executive officer of Jaeger -LeCoultre. If you ask him how the brand is doing? Well, it’s complicated. Literally.

“The client has become even more discerning,” Lambert said in an interview during a recent trip to New York, emphasizing the new curiosities around craftsmanship and understanding of cutting-edge complications. “When I see what watchmaking was 20 years ago, and what it is today — it’s elevated itself to a level of sophistication and understanding that I would have never thought possible.”

That’s where he sees the opportunity, both in the U.S. and more broadly, for the 192-year-old, Richemont -owned watchmaker. Enter the suite of Reversos that debuted at this year’s Watches & Wonders, and more recently, the launches of Master Gra

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